Easy Source Of Wonderful Ideas To Help You Market Through Video

Many people have heard of video marketing, but have difficulty understanding how to use it in an effective way that will bring in new customers. Understanding the correct way to use video marketing isn’t difficult if you know what you’re doing. The following video marketing tips will make sure of that.

You should create a video to document your typical day at work to give your customers an idea of how products are created and shipped. Introduce your colleagues, show your workspace and follow the different steps you go through to complete an order. video marketingThe goal of this short documentary is to convince viewers that you are a trustworthy professional.

Most people will not want to watch videos that are more than 20 minutes long. If you are taping a demo of your product, do it in 20 minutes or less. If you just want to get your name out there or give them a deal, do not go longer than 10 minutes.

If you have a brick and mortar store, don’t think online videos can’t work to promote your business. They can, and do. Start with a video tour of your shop, introducing yourself and showcasing your best products and services. Done correctly, video marketing can help personalize your business and reach new customers. So, turn on that camera and show the world why they should trade at your shop.

Editing is essential to creating a quality video. While filming your video, do not hesitate to cut or do multiple takes. Upload your video files to your computer and use a quality editing software to put segments together, get rid of unnecessary scenes and perhaps add some captions or some music.

Implementing video marketing isn’t hard, it just takes knowledge of how to use the technique in the most effective manner. When used correctly, video marketing can be a powerful tool and the driving force behind any company’s success. Do everything you can to make sure these video marketing tips help your business.

Learn The Professionals Tricks To Video Marketing

In these troubling economic times, businesses are thinking of new ways to gain more customers that will increase their profits. One way that businesses have adopted is video marketing. Does video marketing sound like a business plan that you would like to use? Keep reading the article for video marketing advice.


Do not assume that video marketing has to be about making viral videos. Viral videos are a great marketing tool among certain audiences but keep in mind that your niche might not be likely to watch and share viral videos. video marketingBesides, not all viral videos convey a positive image of the brand they promote.


After you have shot your video, include the URL at the end of your video. This will allow others to visit your website for more information about your products. This can easily be accomplished using standard video editing software. Most of these can be found online for free or a nominal cost.


Most people will not want to watch videos that are more than 20 minutes long. If your video is demonstrating a product, you can take the full twenty minutes to show off every feature. If, on the other hand, you are just talking to the viewer about information, keep it under ten minutes.


If you’re selling a product, create a video which tells your customers how to use the product. You can start with opening the box, run through how to put it together, and then show them how they can use it. This will make them appreciate how much you respect your customers.


Hopefully the advice from this article has given you some insight as to how you can use video marketing with your business. It really is one of the best ways for any business to attract new customers

Strong Advice That All Video Marketers Should Follow

Many people have heard of video marketing, but have difficulty understanding how to use it in an effective way that will bring in new customers. Understanding the correct way to use video marketing isn’t difficult if you know what you’re doing. The following video marketing tips will make sure of that.

Google search stories are an excellent way to keep yourself off the camera while still creating video marketing which is effective. You search for your sites and show the world where they can be found, who is referencing them and what they contain, allowing people to find out what you’re about.video marketer

Who on your team is the most motivating? Who is the best speaker? This is the person to put on camera on behalf of your company. You don’t have to have the CEO or a sales person reading the sales pitch, instead focus on the person who will do the best job of selling your firm or products.

Be confident during your video. Your customers are going to see you as an ambassador for the product which means you should exhibit full confidence in its capabilities and value. Practice your presentation a few times to make sure you are building the right experience and interest for your potential customers.

People love tutorial videos so it is important to use them if you can. Walking people through how to do a certain task with clear and precise steps will most likely land you more viewers. People really appreciate it when you make the steps as simple and easy as possible.

Implementing video marketing isn’t hard, it just takes knowledge of how to use the technique in the most effective manner. When used correctly, video marketing can be a powerful tool and the driving force behind any company’s success. Do everything you can to make sure these video marketing tips help your business.

Super Ways To Advance Your Video Marketing

Video marketing is an amazing tool that you should be using to improve your business. With intelligent video marketing strategies you can enjoy a tremendous increase in profits. For video marketing to work, however, it needs to be done the right way. This article contains video marketing tips and advice to help you to succeed.

Be confident during your video. video marketingYour customers are going to see you as an ambassador for the product which means you should exhibit full confidence in its capabilities and value. Practice your presentation a few times to make sure you are building the right experience and interest for your potential customers.

Include a screenshot of your website in your video. This will let viewers see how the website you run works. Screenshots are also popular when making a demonstration video. To include screenshots, simply save your screenshot to your desktop and then add it to your video using a video editing service.

If you are not really an expert on a topic, do not try to pretend. The best way to get around that is by interviewing people on video that are experts in your niche. A trade show or seminar is a great place to meet people that won’t mind doing a video.

Keep in mind just how short attention spans are online. You have about ten seconds in your video to grab your audience attention. Keep your total content under two minutes in length to make the most possible impact. If this does not seem doable for what you have to get out there, spread your content across chapter videos.

If you are new to video marketing, don’t worry too much about the equipment you are using. You do not need a professional television or movie camera to do video marketing. A simple camera will work just fine, as long as it can deliver good quality digital videos. A webcam is never a good idea for video marketing.

Always make sure you’re keeping good track of your statistics. You can see how many times your video has been viewed and where those views are coming from. Tap into the well of unknown customers by using the information provided by this data.

As was stated in the opening paragraph of this article, video marketing is an amazing tool that can help business owners make huge profits. To increase your business’s bottom line, carefully implement video marketing using all of the knowledge you have gained by studying this article. With proper video marketing, you should be able to notice an increase in sales almost overnight! Good luck.

Smart Video Marketing Advice You Need To Know

Nowadays, people use the Internet for all kinds of transactions. Because of this, businesses should be aware of how to reach more customers via the Internet. Online videos are effective methods of marketing. This article should provide all you need to know to get started.

It is better to make your videos too short, leaving the viewer wanting more, than to make them too long.Video Marketing The majority of people aren’t going to watch long videos; therefore, you need to provide them with the desired information quickly. Should the video seem too long, break it into smaller segments that can be watched at the viewer’s convenience.

Don’t be intimidated by the concept of video marketing. It really is possible to develop quality videos on your own. You can film the day-to-day operations of your business or impart a few tips to your viewers.

Viral videos need to have awesome content. Millions can view your videos, even if you make them without using a fancy camera. People watch videos that are alright if they have relevant information that they think is important. It is still a good idea, however, to buy a good camera if you can afford one.

Optimize your videos. When you upload videos to more than one site, you should have unique titles and descriptions for every one. You must make sure to include their targeted keywords too. Include your contact information with each video post to ensure your visitors can easily contact you.

Your video should contain your website’s screenshot. This lets your viewers see your site while they watch. How-to videos can also benefit from screenshots. All you have to do is utilize a software program that allows you to edit videos.

Having read this article, you now have a better understanding as to the benefits of video marketing. If you use video marketing, you can expand your business around the world. You should use the advice here to come up with a effective video marketing plan.

Everything You Must Known About Video Marketing

Business is competitive, so all advantages are welcome. This includes the use of video marketing. The following article will provide you with useful tips and tricks you can put to immediate use in a marketing campaign featuring video!

Video marketing can be a smart way to interact with your target market. You can ask that customers send in questions so you can create video responses. Give out some free products to the people who sent the questions you selected!

YouTube offers great editing features for users. For example, you can annotate your video. This makes it easy to share additional information such as a link or a coupon code.

If you don’t have a huge budget, don’t fret. It is possible to create interesting, professional videos without going for broke. Professional gear isn’t required if the picture is in focus and properly balanced. You don’t even need the best script or a lot of confidence. Relax, talk to the camera and edit what you do not need in your video, later. Perhaps you don’t need to do so, however. You can even just do a video of your computer screen.

When you produce a video, always ask your viewers to do something. The “call to action” is a must. For instance, you can have viewers sign up to receive a newsletter by clicking on a link that appears in the video. In order for this to work, you must make it as simple as possible.

Most individuals appreciate honesty. If you are going to make a video, make a video about something that you are truly interested in or believe in. When you be yourself and deliver your message in all honesty, your viewers will enjoy your video more and will be more inclined to return to view more.

Try to build a video for your own business. Apply the tips in this piece and flex your creative muscles. Put as much effort into video marketing as you do with the rest of your business. Video marketing could be the thing that sends sales through the roof and builds customers for life.

Amazing Advice On How To Do Video Marketing

You know how important promotion is to the success of your business. There are many different traditional ways of advertising your business. Video marketing is a very efficient way to promote your business online Read on to learn how making and posting videos online can help attract customers to your business.

There are several things to take into consideration after you have produced your videos. You can use this to get your videos out there. If you do it the right way you will be able to get more profits. Make sure as soon as you post a new video that you spread the word so people will know about it.video marketing tips

If you wish to have a good video, a high production value isn’t always necessary. You don’t need to use professional equipment to make a great video. The video does need to be clear and free of shaking, however. You really don’t even need to write a script or be too confident. Just act like you usually do and speak clearly to the camera. If you’re really creative, going on camera may not even be necessary. There are times that PowerPoint presentations and screen captures are all that is needed.

Does your business have any employees or colleagues? If so, then involve them in your videos. For example, you might know someone who has an excellent speaking voice, professional appearance and natural on-camera presence. It is great to bring in various employees on your videos.

It’s always in your brand’s best interest to encourage viewers to take some sort of action or follow through with a request. “Call to action” is what this is usually called. For example, if you want your viewers to sign up for a newsletter, ask them to click the link that you provide in the video description. In order for this to work, you must make it as simple as possible.

The truth will set you free – and get you more viewers. When you make a video, do it on a subject that you believe in and can be honest about. By being natural and speaking with authenticity, people are going to be more likely to enjoy the video as well as more likely to come back in the future to view more of your videos.

Don’t forget to script “hello” as well as “goodbye.” Who are you? Who do you work for? What’s the video about? At the end, go over your company’s name again with any call to action you have to get your viewer to your website or to where they can buy the product.

Video marketing can enhance your web and social media presences. Someone that locates you on YouTube may not know you’re on Facebook. Publicizing your sites are going to attract visitors to them and vice versa. When all of your social sites are linked into your video site, you will drive your traffic and sales higher.

After reading this article, you understand the importance of video marketing. Most people are realizing traditional marketing is failing. Online capabilities have made video marketing an option that is easy to approach by new business owners, yet vital to the success of many larger organizations. Use these tips and you will make a lot of money.

The Viral Golden Touch Of Video Marketing

Do you do business on the Internet? Are you searching for new techniques for marketing? Releasing an online video series may be perfect for you. Posting videos online is a great way to bring in a new client base. Continue reading to figure out how you can do this.

Video marketing allows you to stay in better touch with your targeted customer base. You can ask questions or comments and respond to these in short videos. You may also offer freebies to those whose questions you share.video marketing

Videos should not be too long. If you are using the video to perform a demonstration or step-by-step guide, give yourself as much time as possible, even up to 20 minutes, to ensure that you fit everything in. Should your video focus on current deals or general updates about the business, you should keep them much shorter.

When shooting a video it is okay to keep things simple with your equipment. There is more to a video than production value. Large corporations often use videos produced by their employees, rather than hiring actors and directors.

Working with a team is a helpful way to make video content. You can use friends, family or members of your favorite organizations in your videos, so you don’t have to stick to your coworkers if you don’t want to. Put their names in the credits at the end of the video.

The cost of production does not determine the quality of the video. Professional gear is not necessary as long as the picture is balanced and focused. There is no need to script the video either. Relax, talk to the camera and edit what you do not need in your video, later. Actually, that might not be necessary. It may be possible to simply use slideshows and screen caps.

Many people go online every day looking for directions on how to do things. When you make a video tutorial, the people that wish to learn about that skill will seek out videos like yours. This means you’ll always have visitors in your niche. When they realize you are an expert, they will surely be interested in additional offerings.

Videos are an extremely popular medium on the Internet and you should use this medium to promote your business. Companies which use online video marketing effectively are starting to thrive in the marketplace today. Implement the tips you’ve just read, and you’ll soon find out how effective video marketing can be.

Smart Video Marketing Tips You Should Know

Successful businesses must market their goods effectively. Online marketing is no different. Your videos can be seen all over the world. The tips that follow can help.

Ensure that you have optimized your videos. Each video you make needs a unique title and description. Use their targeted keywords, also. Include links to your other forms of social media so that potential customers can find you.

If you don’t have a huge budget, don’t fret. It is possible to create interesting, professional videos without going for broke. Professional gear is not necessary as long as the picture is balanced and focused. You don’t even need the best script or a lot of confidence. Just act like you usually do and speak clearly to the camera. You don’t even have to do that, really. Screen capture sequences and PowerPoint presentations sometimes get the job done.Video Marketing

Do not veer off topic in the video. When you don’t prepare it is easy to chase rabbits. Try to stick to a pre-written outline of your video. Stick to the topic and it will turn out great.

If you find that customers are asking a lot of questions about how your product works, make them a tutorial video. This helps those customers that have been having trouble and promotes the product to future customers.

If the purpose of your video is getting someone to purchase a product or service you offer, then you need a working link they can use to buy it. This link is ideally within the player. You will keep your links with your video.

Keep the tone of your videos consistent. How-to videos are not necessarily better than a funny one. Take the time to really get to know your audience so that you can cater your videos to them. Match your tone and image to what you’ve read here about making videos.

You should end your videos by asking your audience to take action. This sentence is labeled the “call to action”, and starts with an affirmative request, demand, or suggestion. For example, if you want your viewers to sign up for a newsletter, ask them to click the link that you provide in the video description. You just have to make the process easy for them.

People like honesty! If you plan to produce a video, create one on something in which you have a strong belief or interest. Speaking in a natural way will ensure that viewers of the video actually like it and will want to see more.

Analyze your video’s statistics. Track statistics like where visitors come from, when they are watching and how often they view your videos. These findings will give you more information on your niche and help you improve your campaign.

Make a script for your intro and outro for the video. You have to clearly say your name, your company, and the topic of the video. At the end, again state your business name and include the call to action so that viewers will be encouraged to make a purchase or visit the website.

Before releasing your video you must know how you are going to assess its success. You can always use your own judgment about a video’s likely appeal. Hard data, however, is a much better way to figure out if you are hitting the mark. Keep track of the number of people who watch each video, how many repeat visitors your videos draw, and how long people spend watching videos.

As you can see, anyone can launch a successful video marketing campaign. In a very short time, it is possible for you to attract clients from all corners of the world. Video marketing is able to connect with customers everywhere.

Solid Advice About Facebook Marketing That Can Help Anyone

Anyone who needs to market a business knows just how important it is to stay up with current trends. Take full advantage of the potential of Facebook, since most individuals tend to use it. Read the tips in this article so you can create an effective marketing strategy through this site.

Try using Facebook ads in your marketing tactics. Your normal posting will only deliver so much in term of promotion for your product or service. To get real reach into your channel, you are going to want to purchase some Facebook ads. These will add to the traffic that your product brings.Facebook Marketing

Always take the time to answer any questions and address any comments made to you through Facebook. Show that you appreciate their questions and comments, and give helpful responses. Put a link up to your website should you have something on there that is relevant.

Know when it’s okay to post something about your business when you’re not on your personal Facebook page. Posting on Facebook pages that are not your own can get you a lot of attention. You’ll want to make sure that the attention you get is the type that you want. Post when you want to say something that’s worthwhile. Avoid spamming because this will just annoy people.

Make sure to give someone incentive if they “like” your page. You can garner lots of attention via “likes.” Think about offering something that is free and exclusive when they “Like” your page. You can run a contest or provide it to anyone who Likes your page. If you give them something they desire, they’ll easily click “like” for your page.

Take time to answer questions and respond to comments posted on your wall. If people take time to make contact, you should dedicate some of your time to respond. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.

There are more social media marketing choices other than Facebook. It is a widely used platform, but depending on your target audience, another social media network may be a better choice. Learn about your audience first and then determine if they are avid Facebook users.

Make sure that a group is established for your business. This will group together all of your potential customers. Tell them about sales, coupons or interesting articles. You will feel much closer to your customers if you do so.

Develop discussions on your page to increase exposure. Subscribers love to feel a connection to the brands that they follow. Involving your community in basic decisions is a great way to get the job done. A good idea is that asking them what they like to read on your blog.

Instead of thinking that Facebook is not for your business, think about the good opportunities that it actually presents to you. Because the audience base is so diverse, you will never know what kind of benefits Facebook marketing can give you. Apply what you’ve just learned, and enjoy the fruits of your labor.

Tips To Improve Your Article Marketing Efficiently

Doing your marketing with articles can look intimidating, especially if you are not the writing type. You can try by using the wealth of knowledge you have obtained, though. After reading this article, you will be able to face the world of article marketing with confidence.

An interesting and creative way for a business to attract customers on the Internet includes blogging. It usually doesn’t cost any money, and it gives you a forum with which to “talk” to your customers. Even without any experience, most people can create a blog and get it off the ground.Marketing

Post all of your articles on your site so that you can benefit from the results of keyword searches for articles you have written. That is an easy way to help build traffic and your own site’s rankings. Search engines want to find new content, and they’ll reward you for it.

Make the first paragraph the best one. Search engines and readers both agree that the first paragraph is of extreme importance. If you include some great tidbits in the opening paragraph, it gets the readers’ attention and entices them to keep reading. Do not offer too much too soon. You want them to read the rest of it, too.

Research outsourcing to see if it is the best option for you. If you are not a talented writer or don’t have the time needed to write your own content, hiring a professional to write for you may be your best option. In the long run, you will be saving time and even boosting traffic to your website. So while it is somewhat costly, it is well worth it.

Social media is a great tool to use. Join Facebook, Twitter or other social networks to stay in touch with your readers. Just post updates when you put new articles on your site. Give your subscribers an incentive to share your update with their friends.

Successful article marketing focuses on providing quality content at regular intervals. Readers appreciate having both of these provided for them. When you get used to writing articles it will be easy to do it.

There are no real secrets to article marketing anymore. No one holds the magic key to unlocking new territory. If you learn about business, you will learn a lot about article marketing. Article marketing is a simplistic form of marketing that is targeted at content distribution.

Make sure, to begin with, something special. Your articles need to open with pizazz. Entice your readers with questions, statistics or anything else that makes them stop and pay attention. Your introduction is a crucial tool to catch your reader’s attention, and encouraging them to further explore your website.

When you look for information from other sources about article marketing, save a copy of any comment, post or e-mail reply that you have written. You can then use these saved correspondences in articles you write. This is referred to as Label Rights or PLR. They act as good supplementary content for any article you create.

There are many things involved in becoming a successful article marketer. Take the tips described in this article and apply them to further your own business. You can do it if you are methodical and have a solid work ethic.

5 Essential Tips for Defining Your Target Audience on Facebook

Put simply, marketing is the art of attracting certain persons to buy a product or service. Once you’ve established your product or service, first you need to define your target buyer. This is where things can get tricky. Very rarely are we, as entrepreneurs or small business owners, able to accurately predict what our customers will look like. In general, we have an idea but when you were first dreaming up that product or service, your ideal customers were different in some way than what they turned out to be. I highly doubt that Kurt Cobain set out to be the grunge king of the world and I doubt further that he would have ever predicted the types of people who connect with his music.

Facebook advertising is changing the game for marketing because everyone and their grandmother are on Facebook. No, seriously, my grandmother loves Facebook and I bet yours does too. I’m sure you’ve heard a story or two about the misunderstanding of status updates vs. direct messages. The power of Facebook as an advertising platform lies deep within the engagement that we all actively participate in on Facebook. Pages we like, videos we view, products we search, and ads we click — Facebook uses this data and feeds it into its wildly effective advertising algorithm.

The effectiveness of the Facebook Advertising platform begins with the ability to craft your perfect target audience. They have made it so simple that all you have to do is put pen to paper and dream up all of the qualities you think your ideal customer has. There is a little bit of research required so we’ve outlined some tips on how to craft the perfect audience for your ads. These tips will help guide your hand in creating an audience that is more like the actual people who will buy your product, weeding out certain assumptions we often make as marketers that can dilute your audience and waste valuable dollars.

1. Utilize Facebook Audience Insights

Audience Insights is an exceptional tool to get a macro view of your target buyer. You can create a custom audience using your existing customer list if it has more than 200 emails or phone numbers. Learn about what makes them tick through data that is sourced from their personal Facebook pages and online behavior. The larger the list, the better. When looking at this data, take notes on overarching themes and patterns about your audience. With this information, you can create a buyer persona that will act as your ultimate guide for creating your audiences and tailoring your content and ad creative.

2. Build Buyer Personas

Creating a buyer persona or “customer avatar” is a VERY important asset that will act as your key reference point for future marketing campaigns. These personas are how we put ourselves in the eyes of the buyer to make sure we are staying on message and maintaining consistency in our marketing efforts.

When you start to build your personas, take the size of your business into account first. If you are a local business, you may only need 1-2 buyer personas. If you are a regional business, it is probably best to create 2-4. This all depends on the depth of your product offerings and the diversity of your customer base. Remember to be broad and consistent in choosing the common interests and demographics of your client base.

Instead of diving into this deeper, I am going to direct you to this blog by Digital Marketer on Customer Avatar Creation. They do an excellent job of breaking this down further and giving very specific examples and templates to help craft the perfect buyer persona. Once you have your buyer personas nailed down, come on back and I will show you how to do the damn thing on Facebook.

3. Know Your Audience Category Breakdown

The key elements of Facebook targeting that need to be carefully considered are broken down into 4 main categories: Location, Demographics, Interests, Behaviors, and Audience Size.


This seems to be straightforward. Just type in the name of the city where you offer your services, right? Sort of… There are a few follow-up questions you should consider:

  • Are your customers primarily local or transient?
  • Do you offer online services?
  • Are your services fueled by people who live nearby?
  • Do people actively search for your product or service?

Let’s say that you own a fitness gym. It would be in your best interest to set a location spanning 5-6 miles around the physical address of your gym since it is common for people to work out close to where they live. As well as choosing people who live in this location, Facebook uses IP addresses and the “current city” of your Facebook profile to determine if you live in a certain location.

alt If you own a coffee shop, restaurant, or bar, you want to select a broader area surrounding your location as well as the “Everyone in this location” option. Facebook calculates most recent city and mobile device data to determine who is actively in a specific area. The last piece before we move on to Demographics is choosing Age, Gender, and Languages. Defining these pieces of information lay the groundwork for the rest of your targeting endeavors.


The demographics section should be carefully considered. It consists of:

  • Education
  • Financials
  • Generation
  • Home
  • Life Events
  • Parents
  • Politics
  • Relationship
  • Work

This is where you need to evaluate the qualities of your buyer persona and choose things that will not limit your audience too much. Being too specific here can make your audience size too small which can drastically diminish your results.


Interests are calculated based upon pages people like, posts they share, and websites they visit. This is where the fun starts. Just start typing and include as many interests as humanly possible. It is wise to also include any competitor pages in this section.


Behavior targeting is based upon data (from 3rd parties) of consumer purchasing behavior and device usage. This type of targeting can include people who have recently moved, made a charitable donation, currently traveling, play video games, and people who use different browser types.

Custom Audiences:

Custom audiences are extremely powerful and can be very effective if you have the right data. These audiences can be built based upon a current client list of emails and certain types of engagement that your audience has had with your content like video views or people who have visited your website within a certain time frame.

4. Create a Saved Audience Before You Run A Campaign

Please note that some of the targeting strategies may not link exactly with what is right for your business. Take the concepts and methods that work best for your business and apply them as best you can. My recommendation would be to create a saved audience based on the buyer persona you created, and use that same saved audience to build all of your campaigns. When you learn more about your audience, you can continue to add and evolve it. The audience may vary based upon the campaign you are running but you will always use your base audience to ensure consistency.

When creating your first saved audience, let’s assume that we are running a general awareness campaign. An awareness campaign goal is broad in scope and focuses more on impressions vs other goals like clicks, conversions, or downloads. You will want to incorporate all buyer personas.

Narrowing your audience equation:

It is important to note that adding a bunch of demographics, interests, and behaviors does NOT accumulate your buying persona. If you do not pair them correctly, you end up with segmented interests that do not relate to each other. You have to look for a group of qualities that all of your buying personas share and segment them further beneath those common qualities.

When you begin to build your audience asset, it is important to segment your audience interest into two categories: your “must have” targeting and “nice to have” targeting.

Start with a set of extremely broad categories that your target audience MUST match in order for your ads to be shown to them. It is VERY important to choose categories that have a large number of people because once these “must have” characteristics are chosen, we will choose “nice to have” interests which will diminish the size of the audience greatly. And as you can imagine, the bigger the pond, the greater potential for fish. But sometimes, a large pond with tons of fish isn’t always what we’re looking for, because some of those fish may not be what we’re trying to catch.

After you have chosen your “must have” qualities, then you can be more specific about characteristics that your buying persona possesses and begin to start adding your “secondary must have” characteristics.

Putting It Together:

Imagine you own a yoga studio. The majority of your members consist of females who are all married with children and drive a red Prius. If you added these characteristics to your targeting, your ads will be targeted to people who match at least ONE of the chosen categories unless you narrow it down further. So if you choose married, has children, and drives a red Prius, your ad will be shown to all women who drive a red Prius, all women who have children, and all women who are married. But those qualities are not necessarily significant for your yoga studio when they are independent of each other.

Before choosing demographics/interests/behaviors, ask yourself: If I only showed this ad to a person with [insert quality here] would my message be relevant? In the case of the yoga studio be sure to narrow your audience to something broad that each of these women who are married, have kids, and drive red Prius have in common. Like “Health and Wellness” or “Physical Fitness.”

5. Size Matters

It’s true. The size of your audience on Facebook is extremely important, and this is where the “must have” targeting and “nice to have” targeting combination becomes crucial. When you choose location, age, and gender, you are automatically putting those targeting options in your “must have” pile. Based on your location, these things can greatly affect your audience size. The more physical people who live in a particular location, the more specific you can afford to be with your targeting.

Let’s go back to that pond analogy I mentioned earlier. The bigger the pond equals more fish equals more opportunity? Not true. The key to audience targeting is creating a pond that has as many of the right types of fish that you can cram in there. A huge pond with the wrong kind of fish can be detrimental to your marketing efforts. If you are a local B2C company, a general rule of thumb for Facebook audience size is no less than 45,000 people per ad set. Unless you are working with custom audiences.

The Importance of a Sitemap

A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs. 

Here are some tips in making a sitemap

1) Navigation purposes

A sitemap literally acts as a map of your site. If your visitors browses your site and gets lost between the thousands of pages on your site, they can always refer to your sitemap to see where they are, and navigate through your pages with the utmost ease. 

2) Conveying your site’s theme

When your visitors load up your sitemap, they will get the gist of your site within a very short amount of time. There is no need to get the “big picture” of your site by reading through each page, and by doing that you will be saving your visitors’ time. 

3) Site optimization purposes

When you create a sitemap, you are actually creating a single page which contains links to every single page on your site. Imagine what happens when search engine robots hit this page — they will follow the links on the sitemap and naturally every single page of your site gets indexed by search engines! It is also for this purpose that a link to the sitemap has to be placed prominently on the front page of your website. 

4) Organization and relevance

A sitemap enables you to have a complete bird’s eye view of your site structure, and whenever you need to add new content or new sections, you will be able to take the existing hierarchy into consideration just by glancing at the sitemap. As a result, you will have a perfectly organized site with everything sorted according to their relevance. 

From the above reasons, it is most important to implement a sitemap for website projects with a considerable size. Through this way, you will be able to keep your website easily accesible and neatly organized for everyone

Cheap Offline Marketing Ideas

Is offline marketing already on the verge of dying out? Apparently, it is not. As much as the Internet continues to lure small and large businesses to promote their products online, the traditional methods are still considered by many as the surest and most economical of them all. 

In an uncertain economy, entrepreneurs are skeptical in putting up their own businesses due to fear of not being patronized well by the people. How can they gain the people’s trust if they don’t have the money and machinery to promote their products?

The beauty in offline marketing is that your products can be acknowledged without even spending a penny. You can achieve success in a thriving business even if you only have a small advertising budget, coupled of course with creativity and hard work.

The following are cheap, and even free, offline marketing ideas that can surely boost your product’s sales.

Word of Mouth

This method is by far the cheapest and most effective offline marketing tool that everyone can surely utilize. Nothing beats the nice things that people say about your products. Referrals from your family, friends and colleagues are enough reasons to build on a solid reputation and establish the credibility that the people are always looking for. 

Before you even realize it, these words have already spread like virus to strangers who are now starting to get acquainted with your products. Just continue to establish good relationships with these people and they will reward you again with their own referrals. This process could go on and on while you’re cashing in sales. Now didn’t I say that this method is free?


Another inexpensive way of promoting your products is to distribute handouts such as flyers, newsletters and business cards to the people within and outside your community. For you to save money, you can do the design of these materials yourself on your computer, and then spend a small amount of money for the printing costs. Tag your friends along to disseminate these materials and wait for responses from interested customers. 


Exposing these advertising materials in your everyday endeavors is also a helpful way to promote your product without you making a huge deal of effort. Put these flyers on your car or even print your product’s URL on your shirt and you’ll most likely attract leads everywhere you go. Just imagine spending a small amount for these materials and exerting some effort in exchange for bigger sales conversions. 


Are you not in the mood to go out to distribute some flyers? Well, there’s still another alternative for you to make the public know your product. If you have a landline or a mobile phone, then you can easily get in touch with your friends and other acquaintances and tell them about your latest business venture. Talking to them over the phone is better than sending out an email. They might even suspect that the email is spam. 

These offline marketing ideas are definitely a must-have to promote your business. They don’t cost a lot but are certainly reliable to make your business a success.

A Secret Technique that Entrepreneurs Can Use to Almost Guarantee Success!

If you were to walk up and ask successful and unsuccessful entrepreneurs what they did to succeed or fail, most of them would cite some mentor or lack of trait… Blame genetics or outside influence. But if you were to ask the exact same group if they used this secret, 99% of successful entrepreneurs would say yes – and almost all of the unsuccessful entrepreneurs would ask what you were talking about…

The secret to being a successful entrepreneur is very, very simple. It is called “Quantifiable Goals“. It might sound complicated, but when you have finished reading this article you will completely understand what it means – and why it is so important.

Let’s say, for example, that you walk into a room full of entrepreneurs, and ask them to state their goals. To state why they are ultimately in business for themselves. Most of them will respond something along the lines of time or money. But watch them puzzle when you ask them WHY they want to earn money or have that extra time. This is the most essential part of Quantifiable Goals. Any John Doe can say he wants to make money, but why? Is there something in particular he wants to buy? Something he wants to do with that time?

Once you establish WHY you want that extra time or money, you have just taken a big step towards success. You now have a goal. For example, you want that extra money to buy a house. Buying a house is your goal. Now comes the Quantifiable part.

How much are you going to spend on this house? $250,000? $1 million? You need to come up with a dollar amount or time amount, something of quantity, to properly set your goals. That way, once you earn that $250,000 or gain those 3 hours, you have essentially attained your goal.

But waking up one morning and deciding to earn $250,000 doesn’t make it happen. So how do you achieve your long-term Quantifiable Goal? By breaking it up into smaller, medium term quantifiable goals.

For the example we have been using, buying a house for $250,000, your medium-term goals would most likely be monetary. You could set goals to complete two projects that would each bring you $125,000, or even 10 projects that would bring you $25,000, or break it down even further.

But what good are these goals anyway? They are still difficult to achieve, and how do you know what to do to achieve these goals?

Well, you break each of your medium-term quantifiable goals into short term goals. For example, if you chose to get two projects with a price tag of $125,000 each, your first goal might be to think of what kinds of projects you can do that would bring that kind of money in for you. Your next goal would be to close the sale on such a project, and then to complete the project, and finally to collect payment. That way, each medium-term goal is broken down into manageable tasks.

At this point, you want to break everything down into a flow chart to help establish your goals. Put your life quantifiable goal at the top on its own piece of paper. Then, put each of your medium-term goals on their own paper in a horizontal line directly beneath your life goal. Then directly below each medium goal, fill a sheet with the short term goals that it will take to achieve each medium term goal.

This method will help you visualize what you are working towards, and how each step is necessary to achieve your dream.

Now you’ll want to check off each short term goal as you complete it, completing one sheet at a time. By doing this, you will be able to visually SEE your results progress quickly. Each time you complete a short-term goal, you are one step closer to completing a medium-term goal, which brings you one step closer to completing your life goal.

Now that you know the secret, what are you going to do about it? I suggest following the visualization techniques given, and build yourself a “life pyramid” on a wall that is visible while you are working. Glance at it every so often, and it will keep you on track. Reward yourself when you complete your goals – from the smallest achievement to completing the entire pyramid. It will most likely be the most positive experience in your life to see that pyramid completed – and the construction process of the pyramid itself will set you on the right path.

Anti Aging Antioxidant

Research shows that cells are only allowed so many cell divisions in a human life before they would have to give out. Based on their findings, scientists say that by the time you are 20 years old, most of the cells that make up your body have already used up half of their available cell divisions in their cell lifespan. That means by the time you are 40, your cells may only have 30 percent of cell divisions left. This is actually the reason behind the physical changes that go on not only inside but outside the body as you approach your years.

When your cells finally use up their naturally allotted cell divisions, the result is death. It is an inevitable occurrence and there’s not stopping it. There is, however, a way to retard it though. Recent research has found a way to give you new hope, a way to rejuvenate and extend the lifespan of cells.

What causes aging?

Much of scientific research these days are focused on finding a solution to aging. Their results point to free radicals as the main culprits. It seemed that the more free radicals you have in your body, the faster the aging process becomes.

Free radicals are harmful, unstable substances that develop after oxidation, a naturally occurring process of the body. Free radicals are not harmful in themselves. In fact, they can be beneficial. The only problem is they do not distinguish between healthy and harmful molecules so that there is a great possibility that they would also “attack” your other healthy cells, causing massive cellular damage, tissue damage, and eventually resulting in a chronic disease or disorder, such as aging.

Anti Aging Antioxidants – The Answer to Aging

In their focused attempts to find a solution to aging, scientists have finally made a breakthrough with the discovery of anti-aging antioxidants. Anti-aging antioxidants are substances whose sole function is to act on free radicals and keep them from damaging cell tissues. Anti-aging antioxidants are natural substances but our bodies cannot produce them by themselves. That is why we depend on plants for our source of anti-aging antioxidants.

Human beings are only one of a few animal species who can’t produce their own anti-aging antioxidants. We get most of our anti-aging antioxidants from the fresh fruits and vegetables that we eat. Vegetables such as cabbages, potatoes, cauliflowers, squash, and carrots are all rich in vitamins which act as anti-aging antioxidants.