5 Essential Tips for Defining Your Target Audience on Facebook

Marketing
Put simply, marketing is the art of attracting certain persons to buy a product or service. Once you’ve established your product or service, first you need to define your target buyer. This is where things can get tricky. Very rarely are we, as entrepreneurs or small business owners, able to accurately predict what our customers will look like. In general, we have an idea but when you were first dreaming up that product or service, your ideal customers were different in some way than what they turned out to be. I highly doubt that Kurt Cobain set out to be the grunge king of the world and I doubt further that he would have ever predicted the types of people who connect with his music. Facebook advertising is changing the…
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The Importance of a Sitemap

Marketing
A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs. Here are some tips in making a sitemap1) Navigation purposesA sitemap literally acts as a map of your site. If your visitors browses your site and gets lost between the thousands of pages on your site, they can always refer to your sitemap to see where they are, and navigate through your pages with the utmost ease. 2) Conveying your site's themeWhen your visitors load up your sitemap, they will get the gist of your site within a…
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Cheap Offline Marketing Ideas

Marketing
Is offline marketing already on the verge of dying out? Apparently, it is not. As much as the Internet continues to lure small and large businesses to promote their products online, the traditional methods are still considered by many as the surest and most economical of them all. In an uncertain economy, entrepreneurs are skeptical in putting up their own businesses due to fear of not being patronized well by the people. How can they gain the people's trust if they don't have the money and machinery to promote their products?The beauty in offline marketing is that your products can be acknowledged without even spending a penny. You can achieve success in a thriving business even if you only have a small advertising budget, coupled of course with creativity and hard…
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A Secret Technique that Entrepreneurs Can Use to Almost Guarantee Success!

Blog
If you were to walk up and ask successful and unsuccessful entrepreneurs what they did to succeed or fail, most of them would cite some mentor or lack of trait... Blame genetics or outside influence. But if you were to ask the exact same group if they used this secret, 99% of successful entrepreneurs would say yes - and almost all of the unsuccessful entrepreneurs would ask what you were talking about...The secret to being a successful entrepreneur is very, very simple. It is called "Quantifiable Goals". It might sound complicated, but when you have finished reading this article you will completely understand what it means - and why it is so important.Let’s say, for example, that you walk into a room full of entrepreneurs, and ask them to state…
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Anti Aging Antioxidant

Blog
Research shows that cells are only allowed so many cell divisions in a human life before they would have to give out. Based on their findings, scientists say that by the time you are 20 years old, most of the cells that make up your body have already used up half of their available cell divisions in their cell lifespan. That means by the time you are 40, your cells may only have 30 percent of cell divisions left. This is actually the reason behind the physical changes that go on not only inside but outside the body as you approach your years.When your cells finally use up their naturally allotted cell divisions, the result is death. It is an inevitable occurrence and there's not stopping it. There is, however,…
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