5 Essential Tips for Defining Your Target Audience on Facebook

Put simply, marketing is the art of attracting certain persons to buy a product or service. Once you’ve established your product or service, first you need to define your target buyer. This is where things can get tricky. Very rarely are we, as entrepreneurs or small business owners, able to accurately predict what our customers will look like. In general, we have an idea but when you were first dreaming up that product or service, your ideal customers were different in some way than what they turned out to be. I highly doubt that Kurt Cobain set out to be the grunge king of the world and I doubt further that he would have ever predicted the types of people who connect with his music. Facebook advertising is changing the…
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